Brand Identity

Brief Creator: 

John McFaul - Creative Director at McFaul & Day. 

Clients include PepsiCo, New Balance and Nokia.

mcfaulday.com

 

Brief:

Create your own brand logo that can be used on business cards and on a range of stationery.

The design should feature elements that reflect your own character or interests.

 

Design:

When merged together, my initials ‘I’ and ‘H’ in serif fonts make a symbol similar to a Celtic cross. I’m keen on quizzes and puzzles, so I incorporated this cross into a building block design reminiscent of a Rubik’s Cube and the game board from the 1980s TV quiz show Blockbusters. The coloured blocks were then jumbled up to create an abstract pattern for the back of the business cards and stationery.